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Category Archives: Yahoo

Why did Yahoo! fail to beat Google?

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How does a company that had the biggest share of search engine marketing, highest number of visitors and more cash than anyone else in the industry, employed the most talented people from around the world, and had bigger dreams than any other company in the Silicon Valley, fell so far and failed so decisively? Back Continue Reading

Why the retirement of Yahoo Site Explorer matters to SEO

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Just about everything that happens on the internet, has some kind of effect on Search Engine Optimisation. On 21st November 2011, Yahoo closed down their backlink checking tool. This is definitely something that has an effect on SEO as Yahoo Site Explorer was one of the best tools to keep track of backlinks. Needless to Continue Reading