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Why is it important to optimise your website for mobile

With the latest Google updates round the corner, chances are that if your website is not optimised for mobile, you will lose your potential customers and sales leads. According to research, there are over 50 percent of mobile users who will abandon a website if it takes more than 3-5 seconds to load and about 30 percent will discontinue their transaction if the shopping cart isn’t properly optimised for mobile devices. Here are a few reasons as to why you should work towards having a mobile optimised web site.

  • It has been estimated that over a quarter of the world’s web searches are carried out on a mobile device while the quarter consists of over a billion users across the globe. Therefore, mobile devices are as equally important as your desktops. You might have actually experienced and witnessed these scenarios where smart phone users are seen engaging in websites and apps while commuting to work, while watching TV and simultaneously while doing so many chores. Since Google has been pointing out over and over again, the future of web search is the mobile and if your website is not optimised for the mobile, your rankings will suffer terribly.
  • Mobile users search the internet for a different purpose as opposed to a desktop user. Why you may ask? It simply means that a mobile user requires information faster in small phrases that are easy to understand and operate. So make sure you optimise your users’ mobile experience to suit the visitor’s behavioural patterns and needs. According to statistics, some mobile users are impulse buyers and spend more money. So, the websites that they visit have to be mobile friendly. Purchases and enquiries should be simple so that the user can easily navigate on the small screen.
  • When you offer a user a satisfying mobile experience, they will like your brand more and chances of returning to your site is quite high. Since many people like to multitask, make sure that the functionality component of your mobile experience is well taken care of. If you can’t provide a user with what they want and when they need it, then you will be losing a customer permanently and most probably to one of your rivals.
  • Make sure that there is an increased conversion rate when offering a mobile experience. The usual case is that most websites for mobile are ineffective at converting visitors while the CTA’s (Call to action) are unclear, links are difficult to click and there are hidden menus. Remember that mobile shoppers are quite fidgety and have very little patience if they can’t actually click on a link or a button. So, ensure that CTA’s are clear and easy to click while the site offers clear contact information.
  • Certain content may look great on a desktop but it might not be readable at all on a mobile device. If this is the case, you can’t actually expect visitors to stay, pinch and zoom it every time they click another page. So, if your website isn’t optimised for mobiles, you will have to face a higher bounce rate. So, make sure the text can be read on both a mobile and a desktop. Optimisation is the key.

So, why don’t you check out your website through your mobile device and check if it loads in less than 3 seconds, is the content easy to read, is the site easy to navigate, is it easy to activate the CTA, does it provide a good user experience and is it appealing? If you can answer those questions, then you have optimised your website. If not, check for regular updates and improve your optimisation techniques for mobile today before it is too late.

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