Web 2.0 and social media marketing
"Web 2.0" refers to a perceived second generation of web development and design, that facilitates communication, secure information sharing, interoperability, and collaboration on the World Wide Web. Most importantly Web 2.0 concepts have led to the development and evolution of web-based communities, hosted services, and applications; such as social-networking sites, video-sharing sites, wikis, blogs, and folksonomies.
With Web 2.0, rich applications were designed since the restrictions in broadband internet communication were gone. Websites began to offer rich user experiences and technologies such as AJAX, FLEX and Silverlight began to flourish.
At the same time, social media like YouTube, Facebook and Flickr began to attract the masses leading to what we call today social media marketing. Social media marketing is the dynamic process of using the popular web 2.0 elements to popularise and attract traffic for websites.
The social media marketing trend is still so new many bloggers, public relations, marketing, and social media experts vary in their definition of what social media marketing entails. The social web includes social media sites and is a location within which social media marketing might take place. Since the trend is still so new and yet to go mainstream, early adopters can reach a wider audience unlike the traditional internet marketing strategies which take a long time to show results.
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