SEO copywriting is the art of writing the viewable text for a web page in a way that it reads well for the user and targets the specific search terms.
As well as the viewable text, SEO copywriting optimises other on-page elements for the targeted search terms. These include the Title, Description and Keywords tags, headings and alt text.
What drives SEO copywriting is that search engines want genuine content pages and not additional pages (often called “doorway pages”) that are created for the sole purpose of attempting to achieve high rankings. Our SEO copywriting team recommend around 250 viewable words per page, with targeted search terms strategically placed within the text and other on-page elements.