One of the many â€˜most happeningâ€™ trends for web marketing are the SEO services. At present, this technique is a very successful and affordable source of marketing. In order to continuously improve and maintain rankings of search engines, a constant focus on the service and its algorithms is required. If changes to algorithms are made, your search engine optimization strategy needs to be adjusted to account for those changes. Doing these process right benefits you with high rewards, high and relevant traffic along with better brand trust and brand awareness.
In 2010, local search results were combined with organic search results. As a result, the layout, rankings, and number of location-based results will change and appear in the organic results. Search engines later introduced social signals included in organic ranking algorithms. In addition, search engines introduced taking into account negative reviews and comments when determining rankings.
Furthermore, with the rapid developments in social media, social media is becoming more significant within SEOs. As a result, Social Media Optimization (SMO) becomes more important. Social media sites are focusing more on search services. Due to this increased competition search engines are forced to incorporate social signals into their search results. This integration of social media strategy into SEO services will improve relevance and quality of the search while reducing spam at the same time.
2010 also saw an introduction of a new brand suggestion feature. This enabled users to get hold of the most popular brands relating to their search query. SEO companies should force marketing companies to raise the online brand presence of their client companies. When developing online presence, companies have to correctly target strategic keywords. In addition, SEO best practice methods should be incorporated to make sure keywords are used alongside the brand.
Search engines are also now placing a significant importance on the technology of mobile search. A userâ€™s physical location when they perform searches from their mobile devices is detected and the search results are catered accordingly. SEO companies should come up with a strategy optimized for mobile search. In it they should minimize the use of non-standardized technologies because many mobile platforms do not support such technologies.