A well known example of "Google bombing", it poignantly illustrates how inbound text links can affect SERPs. In this instance, hyperlinks containing the keyword phrase miserable More…
A module or plugin for Apache web servers that can be used to rewrite requested URLs on the fly. It supports an unlimited number of rules and an unlimited number of attached rule conditions More…
Where hovering the mouse over a text or graphic link without clicking displays something new on the page. For example, a horizontal navigation bar may display further sub-section choices More…
Mozilla Firefox is a web browser that has steadily grown in popularity over the last few years. It's currently used by about 15% of the world's Web browsers. Firefox is free and More…
a web site's navigation icons, usually arranged in a row down the left hand side or along the top that plays crucial roles in directing spiders to the site's most important More…
Negative Keyword is a term referenced by Google AdWords and is a form of keyword matching. This means that an advertiser can specify search terms that they do not want their ad to be More…
The act of demoting a page or site from the SERPS. Most often used against a competitor that is above your site in the SERPS but can be used purely for fun.
nofollow is an HTML attribute value used to instruct some search engines that a hyperlink should not influence the link target's ranking in the search engine's index. It is More…
alternative non-framed HTML on a frameset page for very old, non-frames capable web browsers and search engine spiders. Placing good keyword-rich text in noframes tags is a good idea if More…
Stealing high-ranking web page content from another site and placing it on your site in the hopes of increasing your own site's search engine rankings. Pagejacking is yet another shady More…
Google uses a weighted form of link popularity called PageRank™. Not all links are created equal. Google differentiates a link from an important site (such as CNN.com) as being better than More…
Adobe's Portable Document Format, a file format that renders the page exactly as intended regardless of the computer used. Typically used for creating documents that will be printed. More…