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- Inlinks
- A synonym for back links. Popularized by Yahoo!
- Insertion Order (I/O)
- A contract that specifies the details of your search advertising campaign, including placements options, keywords, ad creative, landing page, pricing, geo-targeting, and language options. More…
- Internal Links
- An Internal Link is a hypertext link that points to another page within the same website. Internal links can be used as a form of navigation for people, directing them to pages within the More…
- Internet
- Sometimes called "The Net", the Internet is a publicly accessible worldwide system of computer networks that enable people to send and receive information from other computers. More…
- Internet Explorer
- Introduced in 1995, Internet Explorer is a web browser produced by Microsoft. It is also known as Explorer, IE, Microsoft Internet Explorer or MSIE. Internet Explorer is the most widely More…
- Interstitial Ad
- An ad page that appears for a short period of time before the user-requested page is displayed. Also known as a transition ad, splash page, or Flash page.
- Inventory
- Advertising space available for purchase on a website. Based on projections, inventory may be specified as number of impressions or as a share of voice. Also known as ad avail.
- Invisible Web
- a term that refers to the vast amount of information on the web that is not indexed by the search engines. Coined in 1994 by Dr. Jill Ellsworth.
- IP Address
- IP Address stands for “Internet Protocol Address” and is sometimes referred to as “IP” or “Internet Address”. It is expressed as a four-part series of numbers separated by periods that More…
- ISP - Internet Service Provider
- ISP is an abbreviation for Internet Service Provider. An ISP provides a range of Internet related services to customers including Internet connectivity, email, website hosting, domain name More…
- Java applets
- Small programs written in the Java programming language that can be embedded into web pages. Applet programs run on the Internet user's computer rather than the web server's More…
- JavaScripts
- programs written in the JavaScript programming language. JavaScripts run on the Internet user's computer rather than the web server's computer. Search engines can not run More…
- Jump Page Ad
- A microsite reached by clicking a button or banner. The jump page itself can list several topics, which can link to your site.
- junk pages
- meaningless documents that serve no purpose other than to spam the search engines with keyword stuffed pages in hopes a visitor might click on an adsense ad
- Key Performance Indicators (KPIs)
- KPIs help organizations achieve organizational goals through the definition and measurement of progress. The key indicators are agreed upon by an organization and are indicators which can More…
- Key phrase (or keyword phrase)
- a search phrase made up of keywords. See "keyword."
- Keyword
- a word that a search engine user might use to find relevant web page(s). If a keyword doesn't appear anywhere in the text of your web page, it's highly unlikely your page will More…
- Keyword density
- the number of occurrences that a given keyword appears on a web page. The more times that a given word appears on your page (within reason), the more weight that word is assigned by the More…
- Keyword Matching
- Keyword matching is the process of selecting and providing advertising or information that match the user's search query. There are four types of keyword matching including: Broad More…
- Keyword popularity
- the number of occurrences of searches done by Internet users of a given keyword during a period of time. Both WordTracker.com and Overture's Keyword Selector Tool More…
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