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- Deep submitting
- submitting URLs of pages deep in your site to the search engines. For example, if a webmaster of 200-page website submits each of those 200 pages. This tactic is frowned upon by some search More…
- Directory
- Human editors group websites into categories and provide site descriptions or edit descriptions that are submitted to them. With a directory, picking the right category and composing a More…
- Doorway page
- Also known as a "bridge page" or a "gateway page". A doorway page is a web page full of keyword-rich copy that doesn't deliver any useful information on it other More…
- Dynamic
- generated 'on-the-fly' from a database. Also see "database-driven."
- Dynamic Rotation
- Delivery of ads on a rotating, random basis. Dynamic rotation allows ads to be served on different pages of the site and exposes users to a variety of ads.
- Error page
- A web page stating an error message such as "File Not Found"
- Exact Match
- Exact Match is a form of keyword matching where the search query must be exactly the same as the advertisement keyword. This means that the term "running shoes" will only match More…
- Exclusive Advertising
- A contract that allows advertisers to purchase all inventory on a given page or for chosen keywords.
- Expandable Banner
- A banner ad that can expand to as large as 468 x 240 pixels after a user clicks on it or after a user moves the cursor over the banner.
- Findability
- How easily found your site is using search engines.
- Firefox
- See Mozilla Firefox
- Flash
- a technology developed by MacroMedia Corp. that allows a web designer to embed interactive multimedia into web pages. Often used for Flash intros, games, and animating navigation. If you More…
- Flash intro
- an animated 'short' created using Flash that Internet users are made to sit through upon entry to a home page. Flash intros annoy users. They also typically take the place of text More…
- Floating Ads
- An ad that appears within the main browser window on top of the page's normal content, appearing to "float" over the top of the page.
- Flux
- Shuffling of search engine positions in between major search engine updates
- Forums
- A virtual community. Also known as discussion forums. Used by search engine optimizers and webmasters for information exchange. Users can post messages in different forums, either to the More…
- Frames
- when separate web pages are combined into one, each potentially with its own scrollbar. You know you're on a framed website when part of the page scrolls while the rest of the page More…
- Frameset
- A web page that is made up of frames. A useful analogy: if the individual frames that make up the frameset are the 'children,' then the frameset is the 'parent.'
- Frequency
- The number of times an ad is delivered to the same browser in a single sessions or time period.
- Fresh
- The term that Google uses to refer to frequently changing home pages. When Googlebot ascertains that a given home page is changing frequently, Googlebot will revisit and reindex this page More…
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