submitting URLs of pages deep in your site to the search engines. For example, if a webmaster of 200-page website submits each of those 200 pages. This tactic is frowned upon by some search More…
Human editors group websites into categories and provide site descriptions or edit descriptions that are submitted to them. With a directory, picking the right category and composing a More…
Also known as a "bridge page" or a "gateway page". A doorway page is a web page full of keyword-rich copy that doesn't deliver any useful information on it other More…
Delivery of ads on a rotating, random basis. Dynamic rotation allows ads to be served on different pages of the site and exposes users to a variety of ads.
Exact Match is a form of keyword matching where the search query must be exactly the same as the advertisement keyword. This means that the term "running shoes" will only match More…
a technology developed by MacroMedia Corp. that allows a web designer to embed interactive multimedia into web pages. Often used for Flash intros, games, and animating navigation. If you More…
an animated 'short' created using Flash that Internet users are made to sit through upon entry to a home page. Flash intros annoy users. They also typically take the place of text More…
A virtual community. Also known as discussion forums. Used by search engine optimizers and webmasters for information exchange. Users can post messages in different forums, either to the More…
when separate web pages are combined into one, each potentially with its own scrollbar. You know you're on a framed website when part of the page scrolls while the rest of the page More…
A web page that is made up of frames. A useful analogy: if the individual frames that make up the frameset are the 'children,' then the frameset is the 'parent.'
The term that Google uses to refer to frequently changing home pages. When Googlebot ascertains that a given home page is changing frequently, Googlebot will revisit and reindex this page More…