selected terms: 288 page 4 of 15
Deep submitting
submitting URLs of pages deep in your site to the search engines. For example, if a webmaster of 200-page website submits each of those 200 pages. This tactic is frowned upon by some search More…
Directory
Human editors group websites into categories and provide site descriptions or edit descriptions that are submitted to them. With a directory, picking the right category and composing a More…
Doorway page
Also known as a "bridge page" or a "gateway page". A doorway page is a web page full of keyword-rich copy that doesn't deliver any useful information on it other More…
Dynamic
generated 'on-the-fly' from a database. Also see "database-driven."
Dynamic Rotation
Delivery of ads on a rotating, random basis. Dynamic rotation allows ads to be served on different pages of the site and exposes users to a variety of ads.
Error page
A web page stating an error message such as "File Not Found"
Exact Match
Exact Match is a form of keyword matching where the search query must be exactly the same as the advertisement keyword. This means that the term "running shoes" will only match More…
Exclusive Advertising
A contract that allows advertisers to purchase all inventory on a given page or for chosen keywords.
Expandable Banner
A banner ad that can expand to as large as 468 x 240 pixels after a user clicks on it or after a user moves the cursor over the banner.
Findability
How easily found your site is using search engines.
Firefox
See Mozilla Firefox
Flash
a technology developed by MacroMedia Corp. that allows a web designer to embed interactive multimedia into web pages. Often used for Flash intros, games, and animating navigation. If you More…
Flash intro
an animated 'short' created using Flash that Internet users are made to sit through upon entry to a home page. Flash intros annoy users. They also typically take the place of text More…
Floating Ads
An ad that appears within the main browser window on top of the page's normal content, appearing to "float" over the top of the page.
Flux
Shuffling of search engine positions in between major search engine updates
Forums
A virtual community. Also known as discussion forums. Used by search engine optimizers and webmasters for information exchange. Users can post messages in different forums, either to the More…
Frames
when separate web pages are combined into one, each potentially with its own scrollbar. You know you're on a framed website when part of the page scrolls while the rest of the page More…
Frameset
A web page that is made up of frames. A useful analogy: if the individual frames that make up the frameset are the 'children,' then the frameset is the 'parent.'
Frequency
The number of times an ad is delivered to the same browser in a single sessions or time period.
Fresh
The term that Google uses to refer to frequently changing home pages. When Googlebot ascertains that a given home page is changing frequently, Googlebot will revisit and reindex this page More…
SEO Company UK | SEO Vantage SEO Glossary


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