| selected terms: 288 | page 3 of 15 |
- Cloaking
- serving different content to search engine spiders than to human visitors. Cloaking is basically a "bait and switch" tactic, where the web server feeds visiting spiders content More…
- Cold Fusion
- a web scripting language with limited capabilities, mostly centered around database access. ColdFusion program files are saved on the web server with a .CFM file extension.
- Content Integration
- Advertising woven into editorial content or placed in a special context on the page, typically appearing on portals and large destination sites. Also known as web advertorial or sponsored More…
- Conversion
- the act of converting a web site visitor into a customer or at least taking that visitor a step closer to customer acquisition (such as convincing them to sign up for your e-mail More…
- Conversion rate
- the rate at which visitors get converted to customers or are moved a step closer to customer acquisition.
- Cookie
- information placed on a visitor's computer by a web server. While the web site is being accessed, data in the visitor's cookie file can be stored or retrieved. Mostly cookies are More…
- Cost Per Action (CPA)
- the cost incurred or price paid for a specific action, such as signing up for an email newsletter, entering a contest, registering on the site, completing a survey, downloading trial More…
- Cost Per Click (CPC)
- the cost incurred or price paid for a clickthrough to your landing page.
- Cost Per Lead (CPL)
- Pricing based on the number of new leads generated. For example, people who click from an ad and then complete an inquiry form is considered to be a lead. The advertiser would pay based More…
- Cost Per Order (CPO)
- Pricing based on the number of orders received as a result of your ad placement. Also known as cost-per-transaction.
- Cost Per Sale (CPS)
- Pricing based on the number of sales transactions your ad generates. Since users may visit your site several times before making a purchase, you can use cookies to track their visits from More…
- Cost Per Thousand (CPM)
- the cost incurred or price paid for a thousand impressions
- Counter
- a simple program which tracks the total number of webpage impressions.
- Crawler
- see "spider"
- CSS
- Cascading Style Sheet - used to control the design of website
- CTR - Click Through Rate
- Click Through Rate is a measure of the number of clicks received from the number of ad impressions delivered. The formula to calculate CTR is: “number of clicks” / “number of ad More…
- Custom error page
- You can customize the content and the look-and-feel of the default page that is displayed on your web server when a 404 File Not Found error occurs. A good 404 error page has a friendly More…
- Database-driven
- As in "database-driven web site." Means that the website is connected to a database and web page content is based in part on information extracted from those databases.
- Database-generated
- As in "database-generated web page." Means that a web page is created dynamically 'on-the-fly' from a database, in contrast with a static HTML page.
- Daughter Window
- An ad that runs in a separate window associated with a concurrently displayed banner. In normal practice, the content and banner are rendered first and the daughter window appears a moment More…
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