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- Banner Ad
- A graphic image, usually a GIF or JPEG, that can be placed anywhere on a web page, most frequently centered across the top. The tile ad is a smaller counterpart, typically grouped with other More…
- Beacon
- A line of code placed in an ad or on a web page that helps track the visitor's actions, such as registrations or purchases. A web beacon is often invisible because it's only 1 x 1 More…
- Beyond The Banner
- Any advertisement that is not a banner, such as an interstitial or a pop-up ad.
- Bid management tool
- Software or an ASP service used to manage bids on pay-per-click search engines such as Yahoo Search Marketing (formerly Overture) and Google AdWords.
- Bidding
- Bidding means placing a bid price that you are willing to pay as an advertiser on a pay-per-click search engine. The highest bid for a given keyword achieves the top spot in the PPC search More…
- Black Hat SEO
- Black Hat SEO is sometimes called spamdexing (the opposite of White Hat SEO). Black Hat SEO can be any optimization tactics that cause a site to rank more highly than its content would More…
- Blacklist
- lists that either search engines or vigilante users compile of search engine spammers, which may be used to ban those spammers from search engines or to boycott them.
- Blog
- Also known as a "weblog". An online diary with entries made on a regular if not daily basis. Some blogs are maintained by an anonymous author who uses a nickname or handle instead More…
- Body copy
- the 'meaty' textual content of a web page. Body copy refers to text visible to users, doesn't include graphical content, navigation, or information hidden in the HTML source More…
- Bot
- Short for robot. See "spider"
- Bridge page
- see "doorway page"
- Broad Match
- Broad Match is a form of "keyword matching" and refers to the matching of a search listing or advertisement to selected keywords in any order. This means if selected keywords are More…
- Bulk submission services
- an ASP that submits many URLs to the search engines on your behalf. For example: SubmitWolf. Search engines don't like these. (see "automated submitting")
- Button
- A clickable graphic that takes the user to another page or executes a program, such as a software demo or a video player.
- Cache
- copies of web pages stored locally on an Internet user's hard drive or within a search engine's database. A cache is the reason why web pages load so quickly when a user hits the More…
- Call To Action
- A call to action is copy used in advertising to encourage a person to complete an action as defined by the advertiser. Call to action words are "doing words" such as "Click More…
- Cgi-bin
- a "virtual" directory contained in URLs indicates a CGI (Common Gateway Interface) script is in use. A sure tip-off to the spider that your page is dynamic.
- Click-down Ad or Click-within Ad
- An ad that allows the user to stay on the same web page, while viewing requested advertising content. Click-downs display another file on the user's screen, normally below or above the More…
- Clickthrough
- The action of clicking an ad element and causing a redirect to another web page.
- Clickthrough rate
- the rate at which people click on a link such as a search engine listing or a banner ad. Studies show that clickthrough rates are six times higher for search engine listings than banner More…
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