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- Spamglish
- keyword-rich gibberish used as search engine fodder instead of thoughtfully written, interesting content. Spamglish often includes meaningless sentences and keyword repetition.
- Spamming
- as in "spamming the search engines". Spamming is most commonly associated with the act of sending unsolicited commercial email, but in the context of search engine optimization, More…
- Spider
- Also known as a bot, robot, or crawler. Spiders are programs used by a search engine to explore the World Wide Web in an automated manner and download the HTML content (not including More…
- Spider trap
- An infinite loop that a spider may get caught in if it explores a dynamic site where the URLs of pages keep changing. For example, a home page may have a different URL and the search engine More…
- Splash page
- A home page that is, for the most part, devoid of content. Often times created in Flash. Splash pages usually say something to the effect of "Enter Here" or "Choose our More…
- Standards compliant
- Sites that use valid XHTML and CSS, separate the content layer from the presentation layer. Because standards compliant sites are accessible and usable to both humans and spiders alike, More…
- Static
- As in "static web page." Means that the web page was not created dynamically from a database, but instead previously created and saved as a HTML file.
- Stemming
- Search engines such as Google use a process called stemming to deliver results based on a word's root spelling. An example would be similar search results returned for clothes as for More…
- Stop character
- Certain characters, such as ampersand (&), equals sign (=), and question mark (?), when in a web page's URL, tip off a search engine that the page in question is dynamic. Search More…
- Stop word
- Certain words, such as "the," "a", "an," "of," and "with," are so common and meaningless that a search engine won't bother including More…
- Streaming media
- audio-visual content that is played as it is being downloaded. Thus, an Internet user could begin watching a video clip as the footage downloads rather than having to wait for the clip to More…
- Submitting
- submitting a web page address to a search engine in the hopes that it will index it. Submitting your pages using an automated tool (see "automated submitting"), submitting More…
- Supplemental Pages
- Pages which are indexed in Google but do not exist at this time. But during searching for a particular thing they are shown in the search result pages. These pages provides additional More…
- Syndication
- An option that allows you to extend your reach by distributing ads to additional partner sites.
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