The target audience is the market in which advertisers wish to sell their product or service to. Target markets are defined in terms of demographics, psychographics, purchase behavior, More…
The text displayed in the blue bar at the very top of the browser window, above "Back," "Forward," "Refresh," "Print," etc. Although inconspicuous to More…
A tracer or tag attached by the receiving server to the address (URL) of a page requested by a user. A token lasts only through a continuous series of requests by a user, regardless of the More…
A notification that someone has linked to a document on your site. This enables authors to keep track of who is linking to, or referring to their articles.
Online advertising opens the opportunity to track audience response throughout the life of a campaign. Tracking and reporting tools can help you learn as you go, so you can refine your ad More…