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- Scraper sites
- Designed to 'scrape' search-engine results pages or other sources of content (often without permission) to create content for a website. Scraper sites are generally full of More…
- Search engine
- a web site that offers its visitors the ability to search the content of numerous web pages on the Internet. Search engines periodically explore all the pages of a website and add the text More…
- Search engine marketing (SEM)
- strategies and tactics undertaken to increase the amount and quality of leads generated by the search engines.
- Search engine optimization (SEO)
- strategies and tactics undertaken to influence the rankings of web pages in the search engines. Search Engine Optimisation involves the 3 steps of SEO including technical optimisation, More…
- Search Engine Results Page (SERP)
- a page of search results delivered by a search engine.
- Search term
- a keyword, or phrase used to conduct a search engine query
- Search term popularity
- see "keyword popularity"
- Select list
- see "pull-down list"
- SEM
- Acronym for Search Engine Marketing
- SEO
- acronym for "search engine optimization" and/or "search engine optimizer."
- SERP
- An acronym for Search Engine Results Page.
- SERPs
- plural for SERP (search engine results pages)
- Session
- see "user session"
- Seth Godin
- Seth Godin is a author, blogger and internet entrepreneur. Godin founded Yoyodyne, one of the first online marketing companies in 1995, the company was sold to Yahoo! in 1998. He is the More…
- Share of Voice
- Refers to the relative portion of exposure of an advertiser within a defined market sector over a period of time. Share of Voice can refer to the portion of exposure in advertising, the More…
- Shoskeles
- An animated ad that moves across the browser, usually with sound effects. It animates only long enough to play a message before settling into a stationary ad on the page.
- Skyscraper
- A tall, thin ad unit that runs down the side of a web page. A skyscraper can be 120 x 600 pixels or160 x 600 pixels.
- Sniffer script
- a small program or script that detects which web browser software an Internet user is using and then serves up the particular browser-specific cascading style sheet to match. Sniffer More…
- Spam
- Manipulation techniques that violate search engines.
- Spamdexing
- see "spamming"
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