| selected terms: 17 | page 1 of 1 |
- Reach
- Sometimes expressed as the percentage of the universe of a target audience, however it is measured by the total number of unique users who will see the ad over a specific period of time. More…
- Reciprocal linking
- the practice of trading links between websites.
- Redirect
- where the Internet user is automatically taken to another web page address without him/her clicking on anything. Redirects are generally not good for search engine rankings, as they dilute More…
- Referral Fees
- Fees paid in exchange for delivering a qualified sales lead or purchase inquiry. For example, an affiliate drives traffic to other companies' sites, typically in exchange for a More…
- Referrer
- a web page, containing a link to your web page, that delivered your visitor to your web page. For example, if Google's search results (for example on a search for "britney More…
- Relevance
- the likelihood that a given web page will be of interest or useful to a search engine user for a keyword search.
- Remnant Inventory
- Low-cost advertising space that is relatively undesirable or otherwise unsold.
- Render
- format and stylize HTML source code into the final format for the visitor's screen. For example, text within tags will be made bold.
- Repeat Visitor
- A repeat visitor is a single individual or browser who accesses a website or webpage more than once over a specified period of time.
- Replica
- a copy of a dynamic web site or a group of web pages from a dynamic site, saved as static HTML files.
- Resubmitting
- submitting your web page address(es) to search engines after you've already submitted those addresses previously or after the search engine has already included your site in its index. More…
- Results
- can refer to SERPs
- Rewrite
- as in "URL rewriting"
- Robot
- see "spider"
- Robots.txt
- Text file placed in a websites root directory and linked in the html code. Allows for SEO's to control the actions of search engine spiders on the site or even deny them access.
- ROI - Return On Investment
- The benefit gained in return for the cost of investing budget into advertising or project. ROI can be measured by the following calculation: "Total Revenues (generated from campaign or More…
- Run of Site (ROS)
- The scheduling of ads across an entire site, often at a lower cost than the purchase of specific pages or sub-sections of the site. A run-of-site ad campaign is rotated on all general, More…
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