PA PD PH PO PU
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Page title
See "title tag"
Pagejacking
Stealing high-ranking web page content from another site and placing it on your site in the hopes of increasing your own site's search engine rankings. Pagejacking is yet another shady More…
PageRank (PR)
Google uses a weighted form of link popularity called PageRank™. Not all links are created equal. Google differentiates a link from an important site (such as CNN.com) as being better than More…
Pageviews
see "Impression"
Paid inclusion
paying a search engine to have your web pages included in that search engine's index.
Paid placement
paying a search engine to have your listing show up prominently. These listings are usually denoted as "sponsored listings."
Pay-per-post (PPP)
A website designed to help content creators such as bloggers find advertisers willing to sponsor specific content.
PDF
Adobe's Portable Document Format, a file format that renders the page exactly as intended regardless of the computer used. Typically used for creating documents that will be printed. More…
PHP
an "open source" programming language for building dynamic web sites. PHP can be used to write server-side programs that access databases. PHP is the most popular web programming More…
Phrase Match
Phrase Match is a form of keyword matching where an ad will be displayed if the user's search query includes the exact phrase, even if their query contains additional words. For More…
Pop-under
A pop-up that appears underneath the currently active web browser window. An annoying, if not shady, tactic used by some web advertisers.
Pop-up
A web page that displays within a new, typically smaller, web browser window, rather than the currently active browser window. Search engine spiders don't typically follow pop-up (or More…
Portal
A site that functions as a point of access to information on the web. Portals are either authoritative hubs for a given subject or popular content driven sites.
Pull-down list
On a web form, where the user chooses from a list of items. For example, if you are asked to identify which country you are from, this will typically be done using a pull-down list. A More…
SEO Company UK | SEO Vantage SEO Glossary


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