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- Page title
- See "title tag"
- Pagejacking
- Stealing high-ranking web page content from another site and placing it on your site in the hopes of increasing your own site's search engine rankings. Pagejacking is yet another shady More…
- PageRank (PR)
- Google uses a weighted form of link popularity called PageRank™. Not all links are created equal. Google differentiates a link from an important site (such as CNN.com) as being better than More…
- Pageviews
- see "Impression"
- Paid inclusion
- paying a search engine to have your web pages included in that search engine's index.
- Paid placement
- paying a search engine to have your listing show up prominently. These listings are usually denoted as "sponsored listings."
- Pay-per-post (PPP)
- A website designed to help content creators such as bloggers find advertisers willing to sponsor specific content.
- Adobe's Portable Document Format, a file format that renders the page exactly as intended regardless of the computer used. Typically used for creating documents that will be printed. More…
- PHP
- an "open source" programming language for building dynamic web sites. PHP can be used to write server-side programs that access databases. PHP is the most popular web programming More…
- Phrase Match
- Phrase Match is a form of keyword matching where an ad will be displayed if the user's search query includes the exact phrase, even if their query contains additional words. For More…
- Pop-under
- A pop-up that appears underneath the currently active web browser window. An annoying, if not shady, tactic used by some web advertisers.
- Pop-up
- A web page that displays within a new, typically smaller, web browser window, rather than the currently active browser window. Search engine spiders don't typically follow pop-up (or More…
- Portal
- A site that functions as a point of access to information on the web. Portals are either authoritative hubs for a given subject or popular content driven sites.
- Pull-down list
- On a web form, where the user chooses from a list of items. For example, if you are asked to identify which country you are from, this will typically be done using a pull-down list. A More…
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