Don't use software tools that purport to auto-generate doorway pages. These pages are usually devoid of meaningful content. Google, in particular, is working on ways to identify and More…
Submitting by hand to an individual search engine, rather than using an automated submission tool or service. Manual submitting is the more polite way to submit, and as such is less likely More…
a meta tag hidden in the HTML that describes the page's content. Should be relatively short; around 12 to 20 words is suggested. The meta description provides an opportunity to More…
a meta tag hidden in the HTML that lists keywords relevant to the page's content. Because search engine spammers have abused this tag so much, this tag provides little to no benefit to More…
Meta-information (information about information) that is associated with a web page and placed in the HTML but not displayed on the page for the user to see. There are a range of meta tags, More…
A well known example of "Google bombing", it poignantly illustrates how inbound text links can affect SERPs. In this instance, hyperlinks containing the keyword phrase miserable More…
A module or plugin for Apache web servers that can be used to rewrite requested URLs on the fly. It supports an unlimited number of rules and an unlimited number of attached rule conditions More…
Where hovering the mouse over a text or graphic link without clicking displays something new on the page. For example, a horizontal navigation bar may display further sub-section choices More…
Mozilla Firefox is a web browser that has steadily grown in popularity over the last few years. It's currently used by about 15% of the world's Web browsers. Firefox is free and More…