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- Key Performance Indicators (KPIs)
- KPIs help organizations achieve organizational goals through the definition and measurement of progress. The key indicators are agreed upon by an organization and are indicators which can be More…
- Key phrase (or keyword phrase)
- a search phrase made up of keywords. See "keyword."
- Keyword
- a word that a search engine user might use to find relevant web page(s). If a keyword doesn't appear anywhere in the text of your web page, it's highly unlikely your page will More…
- Keyword density
- the number of occurrences that a given keyword appears on a web page. The more times that a given word appears on your page (within reason), the more weight that word is assigned by the More…
- Keyword Matching
- Keyword matching is the process of selecting and providing advertising or information that match the user's search query. There are four types of keyword matching including: Broad More…
- Keyword popularity
- the number of occurrences of searches done by Internet users of a given keyword during a period of time. Both WordTracker.com and Overture's Keyword Selector Tool More…
- Keyword prominence
- the location (i.e. placement) of a given keyword in the HTML source code of a web page. The higher up in the page a particular word is, the more prominent it is and thus the more weight More…
- Keyword research
- Determining the words and phrases that people use to find something, then compiling them into a list for use on web pages, etc.
- Keyword stuffing
- Placing excessive amounts of keywords into the page copy and the HTML in such a way that it detracts from the readability and usability of a given page for the purpose of boosting the More…
- Keyword-rich
- when a given page or bit of text is chock full of good keywords rather than a bunch of meaningless words (e.g. "welcome", "click here") or irrelevant words (e.g. More…
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