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- Impression
- The number of times your search ad is served to users by search engines.
- Inbound links (IBL)
- Links that point to your site from sites other than your own. Inbound links are an important asset that will improve your site's PageRank (PR).
- Index
- A search engine's database in which it stores textual content from every web page that its spider visits.
- Inktomi
- First introduced in September 1995, Inktomi Corporation from California was a key player in the search engine market where it pioneered online search technologies. It initially provided More…
- Inlinks
- A synonym for back links. Popularized by Yahoo!
- Insertion Order (I/O)
- A contract that specifies the details of your search advertising campaign, including placements options, keywords, ad creative, landing page, pricing, geo-targeting, and language options. More…
- Internal Links
- An Internal Link is a hypertext link that points to another page within the same website. Internal links can be used as a form of navigation for people, directing them to pages within the More…
- Internet
- Sometimes called "The Net", the Internet is a publicly accessible worldwide system of computer networks that enable people to send and receive information from other computers. More…
- Internet Explorer
- Introduced in 1995, Internet Explorer is a web browser produced by Microsoft. It is also known as Explorer, IE, Microsoft Internet Explorer or MSIE. Internet Explorer is the most widely More…
- Interstitial Ad
- An ad page that appears for a short period of time before the user-requested page is displayed. Also known as a transition ad, splash page, or Flash page.
- Inventory
- Advertising space available for purchase on a website. Based on projections, inventory may be specified as number of impressions or as a share of voice. Also known as ad avail.
- Invisible Web
- a term that refers to the vast amount of information on the web that is not indexed by the search engines. Coined in 1994 by Dr. Jill Ellsworth.
- IP Address
- IP Address stands for “Internet Protocol Address” and is sometimes referred to as “IP” or “Internet Address”. It is expressed as a four-part series of numbers separated by periods that More…
- ISP - Internet Service Provider
- ISP is an abbreviation for Internet Service Provider. An ISP provides a range of Internet related services to customers including Internet connectivity, email, website hosting, domain name More…
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