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- Error page
- A web page stating an error message such as "File Not Found"
- Exact Match
- Exact Match is a form of keyword matching where the search query must be exactly the same as the advertisement keyword. This means that the term "running shoes" will only match More…
- Exclusive Advertising
- A contract that allows advertisers to purchase all inventory on a given page or for chosen keywords.
- Expandable Banner
- A banner ad that can expand to as large as 468 x 240 pixels after a user clicks on it or after a user moves the cursor over the banner.
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