| selected terms: 23 | page 1 of 2 |
- Cache
- copies of web pages stored locally on an Internet user's hard drive or within a search engine's database. A cache is the reason why web pages load so quickly when a user hits the More…
- Call To Action
- A call to action is copy used in advertising to encourage a person to complete an action as defined by the advertiser. Call to action words are "doing words" such as "Click More…
- Cgi-bin
- a "virtual" directory contained in URLs indicates a CGI (Common Gateway Interface) script is in use. A sure tip-off to the spider that your page is dynamic.
- Click-down Ad or Click-within Ad
- An ad that allows the user to stay on the same web page, while viewing requested advertising content. Click-downs display another file on the user's screen, normally below or above the More…
- Clickthrough
- The action of clicking an ad element and causing a redirect to another web page.
- Clickthrough rate
- the rate at which people click on a link such as a search engine listing or a banner ad. Studies show that clickthrough rates are six times higher for search engine listings than banner More…
- Cloaking
- serving different content to search engine spiders than to human visitors. Cloaking is basically a "bait and switch" tactic, where the web server feeds visiting spiders content More…
- Cold Fusion
- a web scripting language with limited capabilities, mostly centered around database access. ColdFusion program files are saved on the web server with a .CFM file extension.
- Content Integration
- Advertising woven into editorial content or placed in a special context on the page, typically appearing on portals and large destination sites. Also known as web advertorial or sponsored More…
- Conversion
- the act of converting a web site visitor into a customer or at least taking that visitor a step closer to customer acquisition (such as convincing them to sign up for your e-mail More…
- Conversion rate
- the rate at which visitors get converted to customers or are moved a step closer to customer acquisition.
- Cookie
- information placed on a visitor's computer by a web server. While the web site is being accessed, data in the visitor's cookie file can be stored or retrieved. Mostly cookies are More…
- Cost Per Action (CPA)
- the cost incurred or price paid for a specific action, such as signing up for an email newsletter, entering a contest, registering on the site, completing a survey, downloading trial More…
- Cost Per Click (CPC)
- the cost incurred or price paid for a clickthrough to your landing page.
- Cost Per Lead (CPL)
- Pricing based on the number of new leads generated. For example, people who click from an ad and then complete an inquiry form is considered to be a lead. The advertiser would pay based More…
- Cost Per Order (CPO)
- Pricing based on the number of orders received as a result of your ad placement. Also known as cost-per-transaction.
- Cost Per Sale (CPS)
- Pricing based on the number of sales transactions your ad generates. Since users may visit your site several times before making a purchase, you can use cookies to track their visits from More…
- Cost Per Thousand (CPM)
- the cost incurred or price paid for a thousand impressions
- Counter
- a simple program which tracks the total number of webpage impressions.
- Crawler
- see "spider"
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