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- Click-down Ad or Click-within Ad
- An ad that allows the user to stay on the same web page, while viewing requested advertising content. Click-downs display another file on the user's screen, normally below or above the More…
- Clickthrough
- The action of clicking an ad element and causing a redirect to another web page.
- Clickthrough rate
- the rate at which people click on a link such as a search engine listing or a banner ad. Studies show that clickthrough rates are six times higher for search engine listings than banner More…
- Cloaking
- serving different content to search engine spiders than to human visitors. Cloaking is basically a "bait and switch" tactic, where the web server feeds visiting spiders content More…
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