| selected terms: 17 | page 1 of 1 |
- Back links
- Back links are inbound links pointing to a web page. Links that point to your site from sites other than your own. Inbound links are an important asset that will improve your site's More…
- Bait and Switch
- Bait and switch is considered as a spam technique when used in SEO. It provides one page for a search engine or directory and a different page for other user agents at the same URL. More…
- Banned
- When a search engine blocks your site from appearing in its search results.
- Banner Ad
- A graphic image, usually a GIF or JPEG, that can be placed anywhere on a web page, most frequently centered across the top. The tile ad is a smaller counterpart, typically grouped with More…
- Beacon
- A line of code placed in an ad or on a web page that helps track the visitor's actions, such as registrations or purchases. A web beacon is often invisible because it's only 1 x 1 More…
- Beyond The Banner
- Any advertisement that is not a banner, such as an interstitial or a pop-up ad.
- Bid management tool
- Software or an ASP service used to manage bids on pay-per-click search engines such as Yahoo Search Marketing (formerly Overture) and Google AdWords.
- Bidding
- Bidding means placing a bid price that you are willing to pay as an advertiser on a pay-per-click search engine. The highest bid for a given keyword achieves the top spot in the PPC search More…
- Black Hat SEO
- Black Hat SEO is sometimes called spamdexing (the opposite of White Hat SEO). Black Hat SEO can be any optimization tactics that cause a site to rank more highly than its content would More…
- Blacklist
- lists that either search engines or vigilante users compile of search engine spammers, which may be used to ban those spammers from search engines or to boycott them.
- Blog
- Also known as a "weblog". An online diary with entries made on a regular if not daily basis. Some blogs are maintained by an anonymous author who uses a nickname or handle instead More…
- Body copy
- the 'meaty' textual content of a web page. Body copy refers to text visible to users, doesn't include graphical content, navigation, or information hidden in the HTML source More…
- Bot
- Short for robot. See "spider"
- Bridge page
- see "doorway page"
- Broad Match
- Broad Match is a form of "keyword matching" and refers to the matching of a search listing or advertisement to selected keywords in any order. This means if selected keywords are More…
- Bulk submission services
- an ASP that submits many URLs to the search engines on your behalf. For example: SubmitWolf. Search engines don't like these. (see "automated submitting")
- Button
- A clickable graphic that takes the user to another page or executes a program, such as a software demo or a video player.
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