selected terms: 288 page 1 of 15
Absolute Link
The above is an example of an Absolute Link. It specifies a transfer protocol domain name and often a file name
Accessibility
Accessibility is the practice of making websites usable by disabled people - especially blind people. Because search engines are essentially blind (ie they can't see pictures or use More…
AdSense
Google AdSense is a fast and easy way for website publishers of all sizes to display relevant Google ads on their website's content pages and earn money. Because the ads are related to More…
AdWords
Google's CPC (Cost Per Click) based text advertising. AdWords takes clickthrough rate into consideration in addition to advertiser?s bid to determine the ad?s relative position within More…
Agent Name
This is the name of the Crawler/spider that is currently visiting a page. Spider is a robot sent out by search engines to catalogue websites on the internet. When a spider indexes a More…
AJAX
Asynchronous JavaScript And XML Allows you to create a more user-friendly web application by working behind the scenes (inside a web browser) by making web pages feel more responsive. In More…
Algorithm
An algorithm is an operational programming rule that determine how a search engine indexes content and displays the results to its users.
AllTheWeb
“AllTheWeb” is a search engine owned by Yahoo and using its database.
Alt Attribute
The ALT attribute is designed to be an alternative text description (provide a text equivalent) for images. Benefits
Alt tags
Alt tags alternate text associated with a web page graphic that gets displayed when the Internet user hovers the mouse over the graphic. Alt tags should convey what the graphic is for or More…
Anchor text
Anchor text is the actual text part of a link (usually underlined). Used by search engines as an important ranking factor. Google pays particular attention to the text used in a hyperlink More…
Animated Ad
An ad with movement, often an interactive Java applet or Shockwave or GIF89a file.
announce site to search engines
"Announce" a website to the engines by adding a link to it from another site; that is, one that's already indexed (by the search engines).
Announcing
submitting a web page address to a search engine in the hopes that it will index it. Submitting your pages using an automated tool (see "automated submitting"), submitting More…
API
Abbreviation for Application Program Interface. An API is a set of routines, protocols and tools for building software applications; it determines how a service is invoked through the More…
ASP
An acronym for Active Server Pages, a Microsoft-invented, proprietary programming language for building dynamic web sites. ASP is also an acronym for Application Service Provider, a hosted More…
Automated Submitting
Automated Submitting is using automated software such as WebPosition Gold or an Application Service Provider (ASP) such as Microsoft b-central's Submit-It service to submit your web More…
Back links
Back links are inbound links pointing to a web page. Links that point to your site from sites other than your own. Inbound links are an important asset that will improve your site's More…
Bait and Switch
Bait and switch is considered as a spam technique when used in SEO. It provides one page for a search engine or directory and a different page for other user agents at the same URL. More…
Banned
When a search engine blocks your site from appearing in its search results.
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