Localise your website appropriately for better results. Google generates search results taking userâ€™s location and native language into account. Thus a localised website has an explicit advantage in attracting business from the targeted country or region. Search engine users tend to select websites that display information in their own language over a low price deal. Multi-regional websites target users in multiple regions hence itâ€™s essential to use multiple languages. The term multilingual SEO has emerged under this context. Maintain a localised version of your website and consider optimising with multilingual SEO for greater effect. Letâ€™s dig deeper to explore aspects of multi-regional websites.
Localising your website in multiple languages can be challenging. Prior to the task make sure your existing website is error-free and evaluate whether you have relevant infrastructure to support multiple versions of your website. If you are planning to use a country-specific domain extension make sure you are eligible to acquire that.
â€¢ Users and search engines believe if you use a ccTLD (country-code top level domain names such as .uk for United Kingdom) that your site is specific to a country.
â€¢ If you use gTLDs (generic top level domain names such as .com and .org) but still target a specific country, you better specify geo-targeting by Webmaster Tools for Geographic Target setting.
â€¢ If you target multiple countries that speak the same language (for instance, all Spanish speaking countries) there is no point in using the geo-targeting setting. In this scenario make sure to optimise on-page content using keywords where the content is written in the specific language. This technique is an application of multilingual SEO.
Google search engine has several versions, such as Japanese Google which has a co.jp domain extension. However, Google is not the only search engine people use. There are many search engines that support local languages and people searching online often prefer them as they enable them to find relevant information using their native or local language. English is the most commonly adopted language choice with an online presence at a global level, but you could receive sales enquiries from different regions of the world if you had localised versions of your website in other languages. In other words, multi-regional websites help your business reach further, to new prospects which could help expand your customer base significantly.