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Category Archives: Blog

Check out our SEO Vantage blog for SEO news and information on the SEO industry’s latest trends and hot topics. Free website analysis 0800 112 3052.

Link building techniques that you can use in 2015

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Today, we consider link building to be one of the most important aspects in SEO (Search Engine Optimisation). But, there are certain instances that it can be dangerous, if you actually have no idea of what you are doing. Most of you think that ‘link building’ is a spammy black hat SEO technique. But little Continue Reading

Should you generate content to grow your organic traffic?

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It has been stated that an average web page that ranks on the 1st search page of Google consists of at least 2000 words of text. So accordingly people think that in order to generate organic traffic you need more content. But most people find it difficult to come up with unique writing skills to Continue Reading

The penguin penalty myth

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Let’s make one thing clear. Penguin is not a Penalty but an algorithm. You have to understand the difference between triggering an algorithm vs. having your website impacted by a manual penalty. There is always a great deal of confusion when it comes to “Penguin” while some of the conclusions drawn by people to get Continue Reading

The evolution of the keyword strategy

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When talking about SEO, we can see a change of tactics and strategies over the years. I think most of you would agree with the fact that SEO tactics are not as easy as they used to be. Digging deep, we can see that the keyword strategy has changed drastically. There are a few common Continue Reading

4 SEO Tactics to make 2015 Better

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There was a time in Search Engine Optimization that the Meta Key Word Tag was popular while one of the best practices of SEO was to include key words in everything including the URL, title, description, headings, main nav, side nav etc and the entire body of the article. But times and tactics have changed Continue Reading