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Category Archives: Blog

Check out our SEO Vantage blog for SEO news and information on the SEO industry’s latest trends and hot topics. Free website analysis 0800 112 3052.

The surprising anatomy of Google Panda 4.2 Update

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The 4.2 update of Google Panda was launched on 18th July 2015 and the release was extremely slow. However, according to the assumption of many, the 4.2 Panda update either reversed or saw a significant change about a month after its release. Experts say they were aware that the release of this update would occur Continue Reading

An insight to the penguin algorithm

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Many websites complain that they were penalized by the Penguin algorithm even though they recently carried out a link clean up. However, due to the infrequency of the updates of this algorithm, the benefits of link clean ups may take a long time to register. Let’s understand this concept by first looking at the history Continue Reading

Web 2.0 provides a helping hand for SEO

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The term web 2.0 has been created by Tim O’Reily whose company sponsored a conference solely for this concept of Web 2.0 in the year 2004. This concept is continuously evolving and hence no standard definition has been coined for it. In simple terms, Web 2.0 incorporates the use of concepts such as blogs, social Continue Reading

Excluding Facebook and Twitter, where else can you share your blog post?

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One of the most influential marketing tools today; blog posts have taken the Internet by storm. However, simply writing and publishing your blog post isn’t enough. You have to promote it too. If you are a blogger, naturally, your first step would be would be to share the content on Twitter and Facebook. What is Continue Reading

Why links are still the most important ranking factor

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The practise and techniques of Search Engine Optimisation is getting tougher continuously and it is certainly not what it used to be five years ago. There was a time that SEO was purely dependant on keywords and a few “questionable tactics” to get ahead of the game. Things have changed drastically now and even though Continue Reading