Google has taken yet another step to integrate its technology in to everyday life. Google +, the latest social networking platform from the internet giant went live on the 28th of June. At the moment, those who want to experience the latest social networking platform will have to wait for an invite from someone who already has a profile. If you are not eighteen years old yet, then you will also have to wait until you are an adult. With the insane amount of hype over the platform and its all new features, the SEO community has started asking whether their techniques will be affected.

One of the features in Google + allows users to recommend websites to those who are in their network. Just like Facebook and all other social networking platforms, a lot of personal information will be shared among members. From birthdates, working place information all the way to interests and preferences, Google + will also store this information in a user’s profile. In addition, there is a feature called Google Sparks on the platform. This is where all the information about a particular individual’s interest will be kept.

Remember Facebook’s targeted advertising campaigns that took a huge chunk out of Google’s Adsense revenue? Well, apparently, Google is fighting back.The Google Circles and the Google Sparks concepts will allow users to be categorized. This means that a person’s interests, history, activities, friends and the websites that they like will be a part of the equation to deliver them advertisements and direct them to websites that they are more likely to visit.

According to one blogger, the web links posted on Google + will act as a vote for a particular website. The more ‘votes’ a website may have, the higher the rank will be raised. However, just to make things extra difficult to us, SEO Companies, Google has decided to monitor a user’s credibility to cast votes on a particular website. This means that when a particular user has added things like Fashion, LOL cats and Baking casts a vote on a website that deals with Business Communication and Networking, the vote will not be counted as a credible. Google will make an assumption about a person’s ability to vote on a certain website by taking their interests in to account.

The verdict? Google + will definitely have an impact on Search Engine Optimization. Although the effects may not be immediate, they will definitely start to show as the platform takes root.

Below you’ll find my top tips of resources and that will help you improve and track the performance of your website. They are easy to implement and will assist website promotion work performed by an individual or an SEO company.

- Google Webmaster tools to improve traffic

- Analyze your visitors and keyword search through Google Analytics

- Track search engine result placement for your keyword and URL

- Check your web page in different screen resolutions

- Check your site load time and fix if it is too slow

- Find out how search engine spiders look at your site

- Find insight of your website keyword search terms and location, target your  business accordingly

- Get quick traffic and cost estimates on your keywords for sponsored listings

-  Measure your ROI from SEO, PPC and conversion rates