Black Hat SEO

Black Hat search engine optimization involves techniques that deceptive in nature so that the ranking of the website can increase instantly.

Common deceptive techniques used in Black Hat search engine optimization are link harvesting, keyword stuffing, and spamdexing. Cloaking is also done in Black Hat search engine optimization and this gives different page results whenever a page is requested by the search engine or by a web surfer.

Professionals in White Hat search engine optimization usually use text that is of the same color as the background or text that is positioned off the screen to mislead the search engine since keyword stuffing is prohibited by the major search engines.

There are stiff penalties for Blank Hat SEO and they include penalties such as reduction in the ranking and even the banning of a website. Even major corporations such as Ricoh and BMW have suffered the wrath of search engines for Blank Hat SEO techniques.

White Hat SEO

White Hat search engine optimization techniques involve the use of targeted keywords, making websites user-friendly and search engine friendly, and creation of informative content.

Professionals in White Hat search engine optimization usually go for social bookmarking, blogging, and link building. All these techniques are accepted by major search engines.

While White Hat links and content are meant for human use, Black Hat links and content are meant for search engines. This means White Hat techniques are visible while White Hat techniques are invisible to humans. The low quality resulting from Black hat techniques will push away surfers, even if the website is ranked highly.

The Solution

It is possible to achieve search engine optimization without resulting to Black Hat techniques. There is no need of these practices because White Hat SEO techniques are easy and the risks of the alternative are too great. SEO is long term and if you involve yourself in Black Hat techniques, search engines will catch up with you sooner rather than later.