The importance of web traffic in an online venture cannot be overemphasized. This is because the higher the traffic, the greater the chance of making a sale. However, more important than a large traffic is a targeted traffic.

According to recent statistics, most people find websites through search engines. You will not achieve success by simply submitting your website to countless search engines. There is intense competition and search engine optimization is only achieved by being smart. Search engines do not charge anything to rank pages and you should take advantage of this free advertising.

Improving Link Popularity
All major search engines have positioning systems that use algorithms to calculate the number of hyperlinks towards a website. This is an effective way to generate a targeted traffic because:

• A though-out link strategy is an effective method of catching the attention of a large number of visitors.
• If you have hyperlinks in credible websites, this is equivalent to the website recommending your website and people will think your website is also credible.
• Search engines factor in link popularity when ranking websites.

Note that links will take between 2 weeks and 6 months for results to be seen. However, the results are worth the wait.

Key Phrases in the Domain Name
The URL should have the keyword if you want to rank highly and consequently, to attract a targeted traffic. The name of the website should also include the key phrase. You can generate the right key phrases using keyword tools.

Balanced Keyword Density
Make sure you have a balanced keyword density. Keyword density is number of times the keyword is in the content. If you overdo it, the search engine robots will think you are spamming, also called keyword stuffing, and you will rank lowly. You even risk getting banned. If you do not have enough keyword density, the search engine robot will not rank you. You should use the keyword once in the title, once in the beginning of the content, once or twice in the middle, and once towards the end.

Bing Vs Google – Why You Rank Well on One

Reasons for Difference in Bing and Google Ranking

Bing and Google are some of the most widely used search engines in the world. It is not uncommon to rank highly in Google and poorly in Bing, and vice versa. It is important to know the reasons why ranking in the two search engines vary because page ranking increases your website’s visibility and consequently affects your sales.

The Length of the Text

If your web pages have a larger amount of text, they will rank highly in Bing. You should try to have content that is 350 words or longer if you want to rank highly in Bing. Google does not place much importance on this. To rank highly in both search engines, make sure you have as much text as possible in all your web pages – there is no penalty from either search engines for having a large amount of text, but if the content is too large, readers may get bored.

Titles

Bing places a lot of importance on title tags – way more than Google. Having the keyword in the title will therefore help you perform better in Bing than in Google.

Age of the Domain

The older the domain, the higher you will rank with Google and Bing. You should consider buying a domain if you are starting out.

The Language

If the website is optimized with relevant keywords, you will rank highly with Bing. Natural language did not use to be very important for Google, but it is catching up. You should therefore strive to optimize the website with LSI keywords to do well with Bing and to do better with Google. Having LSI keywords means you do not repeat keywords exactly as they are just to fool the search engine.

Outbound Links and Back Links

Bing places a lot of importance on links – way more than Google. This means to you will rank highly with Bing if you have a have many outbound links and back links.