SEO copywriting is an essential part of improving your overall page ranking. It involves inserting keyword rich content in a website that makes it easier to be found using the search engines.

The process of SEO copywriting requires planning. It is not a matter of shoving keywords in articles haphazardly. Producing copy that is targeted mainly for the search engines will not serve your cause. Your copywriting should be focused on the user first then the search engines.

The following general guidelines will show how to come up with a good copy for your site:
- Maximise on keyword Phrases: key phrases can have a direct impact on a page than keywords. You should however keep them on the downside to avoid sounding repetitive. It is advisable to use at least three key phrases per page.

- Length of copy: The length of copy depends on several factors. The major one is of course the user’s preference. You should put up exactly what drives traffic to your site. Research on whether they prefer longer or shorter copies. Other factors such as new product launches, directions of product use, and site design also contribute to the length of copy. An average of 250-350 words is normally sufficient to get your message across while incorporating enough keywords and phrases.

- Headlines and sub-headlines: It is necessary that your copies have headlines, sub-headlines or both. Whether or not to insert keywords and phrases is up to you. SEO techniques no longer regard meta-tags as a source of page ranking. You should nonetheless go with your instincts since the issue is moot. The keyword or phrase must also make sense when put in a headline.

- Limit keywords and phrases in paragraphs: The number of keywords and phrases in each paragraph of the copy should be limited to a manageable number. It is unwise to force keywords or phrases to the point a copy fails to make sense. The copy is aimed for users and should not only be informative but also flow naturally.

- Key phrases and keywords Highlights – It is not advisable to highlight, italicize or bold every instance of your keywords and phrases on the webpage unless it is absolutely necessary.

- Lastly, do not replace generic terms occurring on your copy with the keyword phrases. For example, the key phrase may be Florida real estate agents. Replacing every instance of Real Estate with the key phrase will be senseless. Do this only if it makes sense and does not make your copy sound ridiculous.