A few months ago, Google made an announcement that they have made an update to their ranking algorithm. The immediate effect of the update was seen by several websites. If you have found your page ranking has dropped right after the Panda update which took effect in March, your site may have been guilty of one or more of the many errors Panda has managed to sniff out.
The main purpose of the Panda update was to make sure that people were able to gain relevant and valuable information on a search topic. Websites full to the brim with duplicated and substandard content, more popularly known as ‘content farms’ took the biggest blow. Most of these sites don’t offer any valuable information about a search query or keyword. For instance, some of these sites are stuffed with keywords but offered very little, relevant information about them.
In order to make sure that your website does not fall back to search engine oblivion, you need to keep some very important information in mind. Since Google’s new algorithm is targeting mainly websites with good content, you need to make sure that your website contains just that: useful, relevant and overall good content.
When you are adding content to your website, be sure that the articles are not copied, stolen or spun by article spinning machines. Always check and double check your content for plagiarism to prevent your website’s reputation from going down the drain. But you have to keep the quality of the content consistent throughout the entire website. Instead of throwing in a few patched up paragraphs about a certain keyword, add some real, credible and interesting information in to the article to make sure that the readers are not bored.
According to Matt Cutts and Amit Singhal, the new algorithm functions the same way as a real live internet user. It looks for original content in websites and will regard sites with sub standard content as useless in comparison. A number of sites were even reviewed by external testers.
The verdict is simple, If you wish to retain your enviable position on the Google search results page, keep your contents up to high standards and always, always avoid duplicate content.
September 11th, 2011 at 10:52 pm
What a wonderful blog, you have done a marvelous job giving the reader some factual in-depth information here. Everybody arriving to this site will be pleased that they did as they will find some amazing information on the subject of seo. May I say this is a job well done.
March 28th, 2012 at 12:31 pm
Thanks for another informative blog. Where else could I get that type of info written in such a perfect way? I have a project that I am just now working on, and I’ve been on the look out for such information.