If you have seemingly run out of options for ways to use search engine optimization (SEO) as a means of bringing traffic to your website, here’s one to try.
Despite its effectiveness, for some odd reason, Google’s Wonder wheel is still relatively unknown.
What is it? Simply put, it’s a tool that utilizes a more granular means of zeroing in on your use of SEO. It’s actually quite a bit of fun to use and opens up quite a few options for your website and any articles or social media you’re using to bring traffic in.
Finding it on Google’s website is as cumbersome as it is virtually unknown to many who promote themselves as SEO experts. It’s on the left hand side of the screen, first under “More Search Tools†and then after expanding that, under standard view, there it is, hiding in plain site.
If you were to poll the average SEO Company, the majority would admit to never having heard of the Wonder wheel. Indeed it does seem odd that more people don’t know about this fantastic tool that Google offers.
What does it look like you ask? It looks just like a Ferris wheel. In the center is your original search term you’ve entered into the search engine and around it, in the wheel, are related search terms.
Say your company offers dog training both locally and you’ve got articles and ebooks available on your website for sale. You can type in dog training in the search engine and up pops the following:
- How to train your dog
- Dog potty training
- Dog obedience training
- Dog training schools
- And a few others
You like those four and decide that you want to drill down deeper. So you click on those and from dog obedience training, you come to:
- Dog obedience training tips
- Dog obedience training videos
- Dog obedience aggression
Again, you decide you like those and go back to dog training and now click on How to train your dog. You decide that you don’t really feel those options are working for your business so you decide to click on dog training schools
You like the following:
- Guard dog training schools
- Dog trainers
- Become a dog trainer
- And dog obedience training schools
By using all the above SEO terms on your website, articles and social media, you’ve “left no stone unturned†as it relates to SEO. Having dug three layers in and using the all of those with the same 2-7% keyword density, whether someone Googles dog trainer, guard dog training schools or dog obedience aggression, your site will pop up.
It, of course, goes without saying that content that is well written as well as keyword optimized stands a better chance of climbing the SEO charts.
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