How easy would it be if after hiring a brilliant web designer to create the site you’ve been dreaming of, you were then able to stand outside and wave people in to buy? Ideally, that’s what we would all do once we’ve got this great site that advertises our services or products. Eventually, you’ll run out of friends and relatives to beg his or her opinion of your site. It’s time to get your name out there.
And so your work begins. Assuming that your web builder has done his or her job and built a site that is as aesthetically pleasing as it is content-rich, it’s now up to you to bring traffic to it. If this were an easy thing to do, there wouldn’t be as many websites struggling to get “hits†to it, right? A great site and page views don’t always get to ride off in the sunset together. As such, really the only way to get traffic is by utilizing Search Engine Optimization, a.k.a. SEO.
In the past, the bigger the marketing budget, the better your sales. Larger than life ads in appropriate trade magazines usually meant your phone would ring off the hook or a gander at your website. Today, it’s all about getting people to visit your website, get them to stay a while, even enjoy their morning coffee while doing so. Here are a few suggestions to consider to get people clicking away.
Articles
Having now realized that you need traffic to sell whatever it is you that you have, having articles written is a tool that many companies use to achieve this. There are several places, once these articles are written, to place them.
Keyword Density – Content Rich
Constructing articles that are as informative as they are “SEO richâ€, it’s a generally accepted principle to use a 3-7% keyword density. An example of a keyword is the following. Your company sells bracelets made of porcelain. Simply using the term “porcelain bracelets†with a sentence that is poorly written or makes no sense is tantamount to not having bothered to submit a piece about your wares. However, discussing the virtues of a porcelain bracelet or how elegant one looks when paired with an evening gown will be fun to read and bring you traffic.
Something to Avoid
If you opt to employ the services of either a writer or a web designer who claims his or her SEO Company to be SEO experts, run in the other direction! They’ll assert that for a rather hefty price he or she can all but guarantee you’ll be number one in all the search engines.
Given that the criteria used by search engines changes frequently, attempting to circumvent the system, so to speak, isn’t possible. Your best option is to stay current with the most recent rules, as it were, and watch your company’s name “climb the chartsâ€.
