Once again, Google has dropped a bomb on the SEO world. This time it’s a new spam-fighting algorithm update that goes by the surprisingly innocuous name of ‘Google Penguin’. Needless to say, there has been considerable fallout just days after the release.
If we look at things from Google’s point of view, the update was released with the aim to provide more relevant results for search terms. While webmasters and small businesses, struggling to get their websites ranked on Google, see these updates as a menace determined to push them off the grid, Google is actually trying to clean up the SERPs from irrelevant web pages that don’t deserve the spot. If you are a website owner guilty of practices such as link spamming on forums, leaving comments and responses on unrelated content and duplicate content, it is highly likely that you have also been penalised and possibly even kicked off the rankings altogether.
Of course, there are those who have actually seen massive ranking leaps as well. While the culprits of shady link building practices have been unceremoniously nudged off the rankings, the websites that have been adhering to Google’s policies by offering unique and valuable content along with ethical SEO practices have been rewarded with higher rankings. Nowadays, many SEO companies and content writers are a dime-a-dozen. Therefore, it is time for website owners to consider quality SEO services providers that stick to Google’s guidelines so as not to have their clients tumbling down the rankings with each update to the algorithm.
One important thing to wrap your brain around is the fact that Google is actually removing the credibility of poor quality links. Of course, the more poor quality links you have placed on behalf of your website, the harder it will fall down the rankings. One way to avoid Penguin’s scrutinizing glare is to consider SEO practices that focus more on high quality themed content, clean URLs and appealing websites rather than scattering links high and low. Yes, this will take time and effort but it is a much better alternative to cringing at every update Google implements. Moderation of SEO practices and proper social networking presence are the key points of managing high and stable website rankings in the long run.
People use Google for a variety of reasons. When it comes to business, they use the search engine mainly to attract customers. Of course, Google knows this. However, instead of taking the side of the businesses, Google chose to provide relevant search results for users. Hence the guidelines imposed on website content, keyword density and backlinks. It seems that every step that Google takes to improve the search quality for its users, it creates a whole new set of complications for website owners. The latest introduction to the mix is geared towards allowing users to find the websites of businesses that are easily accessible.
Although online shopping sites has eliminated the need to actually visit stores to purchase products, some businesses still do require physically present customers to land a deal. Google Places is the latest solution for businesses who are hoping to bring in local customers into their establishments. Google Places allows several features for websites to achieve this. For instance, it allows businesses to specify the geographical areas that they serve, post real time updates and to upload pictures. In addition, for a small fee of $25 a month, Google Places will let you select specific cities and to use tags to make your business extra prominent on the search engine listings as well as on Google Maps.
All of these features are highly useful when it comes to driving clients your way. The real time update feature is great when it comes to advertising events, promotions and even discount coupons. As of now, over 4 million businesses have signed up for Google Places. The main purpose of the Place Pages is to make sure that customers are able to make more informed decisions on where to shop, eat and hang out. Of course, this is great for travel and tourism as well. With over 50 million places available, even local tourist attractions such as parks, museums and art galleries too have a chance to connect with visitors.
All in all, Google Places is ideal when it comes to finding exactly what you want on the internet. For businesses, it would mean extra hard work to maintain their rankings. Most SEO specialists are now stating that a company’s position in Google Places can be of even more value in comparison to regular search positions.
How do SEO Professionals find out and adjust their game whenever Google releases another update? Mostly, by reading their regular blog updates. What about Bing? Although Bing is not so heavily used to attain dictionary word status as Google has (as a verb that literally means ‘to use an internet search engine’), it is still in use and therefore, is also important to SEO.
Of course, many SEO bloggers see Google’s move to broadcast their every update as an attempt to fight the anti-trust accusations. However, Bing is not dealing with such allegations. Therefore, Bing’s move to offer search quality insights is seen as a method to attract the attention of users. The theory is simple, if users are given updates on what’s going on with Bing, they may want to try and ‘Bing it’ for a change.
According to a statement issued by Bing on the matter, their Bing Search Quality Insights blog series is geared toward providing its users with information on its trends, algorithms as well as the brains behind operations. Bing also quotes that the quality improvements for Bing are quite subtle but are not to be ignored as they are the results of years of research and development. In fact, the statement proves that Bing is attempting to be a little bit more like Google, but without the anti-trust claim drama of course.
If we are to consider Google, who started the Search Quality Insight trend, it was done with the purpose of allowing their users to gain some insight into their practice. Instead of suddenly waking up to dropped rankings or unexpected fluctuations, SEO professionals now have the luxury of finding out about any updates to Google’s algorithm and take necessary measures before they are put into action.
Tech experts say that Bing’s move will achieve two things. One, it does have the potential to attract people, to check out the search engine. Two, this will also be good for Google as Bing’s adaptation of its practice will be seen as a sort of support for its practices that have often attracted controversy and of course, the infamous allegations. Since Bing has decided to follow suit, it is expected that Google’s allegations may dry out eventually. Nowadays, the internal workings of search engines are not a great mystery and it’s about time that Bing decided to follow in the footsteps of the most popular search engine.
What are SEO Submission services? It’s defined as a process of submitting your website data mainly title, description and keywords to search engines, directories, social sites, blogs, and forums to get proper solidity for your websites. SEO submission services are important and essential for boosting your business in addition to specialized search engine marketing tools. When you wish to use some mode of marketing that can guarantee instant popularity to your business, you should turn to SEO services. Only these professionals know how to track results on a daily basis efficiently without making any mistakes, how to juggle the keywords and how to include new ones to get more traffic to your site. The SEO submission services carry out difficult tasks of Internet marketing or website promotion and save you time, which you can instead utilize to focus on the core areas of your business. SEO techniques are far more effective compared to banners, text advertisements or social media. With SEO submission services, you can get free-targeted traffic once your website gets a higher ranking. It is cost effective when compared to pay per click advertising. A well-designed SEO site guarantees long-term results. When there is higher traffic to your site, it automatically means higher visibility, greater sales and consequently more profit.
Therefore, investing in SEO services is always worth every penny you spend because it means more revenue, more awareness, publicity and popularity. SEO Submissions are of mainly ten ways such as directory submission, article submission, social bookmarks, blog post submission, search engine submission, press releases, blog comments; social media profile creations, blog submissions and video submissions. For example social bookmarking is the practice of saving bookmarks to a public Web site and “tagging” them with keywords. Bookmarking, on the other hand, is the practice of saving the address of a Web site you wish to visit in the future on your computer. To create a collection of social bookmarks, you register with a social bookmarking site, which lets you store bookmarks, add tags of your choice, and designate individual bookmarks as public or private. And in SEO (search engine optimization) strategies, Article Submission has got a great deal of importance and relevance. Article Publishing not only bring one way link but also help in building a brand and increase targeted traffic. Video submission is designed in such a way that it will improve visibility for search engine optimization by bringing traffic and brand popularity. If you have promotional video but it does not rank in search engine it is of not much use.
SEO companies will ensure that the videos are used to optimize your online video content also by writing key-rich word captions and annotations or even by creating online video libraries. Many SEO Submission companies have sprout up all over the world offering spending content material by recruiting some of the very talented writers around
In late February, Google confirmed the release of Panda 3.3, the latest update to the search engine’s algorithm. And as usual, it is already causing some serious debate around the internet. This update is geared towards increasing the quality of search results.
One of the most noticeable changes would be the detection of popular topics. The internet picks up on various trending items and for websites that deal with current topics, this means good news. In addition, even the image search has been revamped to allow fresher images to surface. If a website has the ability to provide fresh content that is trending with current, spiking topics it has a better chance at being indexed faster and easier.
Panda 3.3 has also brought forth some changes to Google’s link evaluation methods as well. In Google’s own words:
“We often use characteristics of links to help us figure out the topic of a linked page. We have changed the way in which we evaluate links; in particular, we are turning off a method of link analysis that we used for several years. We often re-architect or turn off parts of our scoring in order to keep our system maintainable, clean and understandable.”
So, what does this mean for SEO? Well, more hard work actually. Google did not really give out many details on what exactly these changes to the link evaluation method are but, we may develop our own theories (based on old characteristics) and adjust ourselves accordingly. Characteristics such as the anchor text on links, on page content and page proximity as well as the age of a website were always given greater prominence by Google’s search algorithm. If we are to take content and proximity, if the links to a particular website are placed among content that is directly connected to its subject matter, there is a better chance of being indexed. Of course, some experts are under the impression that now, Google only pays attention to links that are placed with relevant content. In addition, there is also some talk on how affiliate links may not have much influence on page rankings.
With the rise of mobile searches, local searches are also given a chance to shine. Google mentioned a new system that will deliver results that are local to users thus increasing the value of keywords with locations attached.
It seems like Panda is trying really hard to deliver quality content that is highly relevant for the search terms entered by a user. While this is all good for consumers and internet users, SEO professionals are expected to up their game to keep up with the new demands.
